Burger King Naruto Collab 2026 – Toys, Figures & Menu
Anime fans and fast food regulars don’t usually overlap much, but the Burger King Naruto collab managed to pull both crowds into the same drive-thru line. I watched a coworker who hadn’t ordered a kids meal in years suddenly show up with a King Jr. Meal box just to get his hands on a specific figure, and he wasn’t alone. Resale listings for individual toys and complete sets popped up within days of the launch, which tells you almost everything about how this promotion landed.
So this guide covers the full Burger King Naruto collab: every figure in the lineup, how the Naruto Burger King toys line actually works, USA availability details, and where this promotion fits into the wider Burger King menu.
What Is the Burger King Naruto Collab?
The Burger King Naruto collab is a licensed King Jr. Meal toy promotion built around the Naruto anime and manga franchise, bringing collectible action figures of the show’s most recognizable characters into Burger King’s kids meal lineup. Unlike some fast food anime tie-ins that focus on a themed food item, this particular collab has centered primarily on the toy line itself, with the figures becoming the main draw for both kids and adult collectors picking up a King Jr. Meal specifically to complete the set.
The promotion rolled out at Burger King locations across the United States and Canada, with the toy line becoming available through the second half of the year and staying in rotation at participating restaurants for several months, longer than a lot of standard kids meal promotions typically run.
Naruto Burger King Toys: The Full Figure Lineup
The Naruto Burger King toys collection includes eight figures total, each numbered and based on a well-known character from the series.
| Figure # | Character |
|---|---|
| #1 | Naruto Uzumaki |
| #4 | Sasuke Uchiha |
| #5 | Sakura Haruno / Hinata Hyuga (varies by release wave) |
| #6 | Additional character figure |
| #7 | Kakashi Hatake |
| #8 | Neji Hyuga |
Because the Naruto Burger King toys line rolled out in waves rather than all at once, exact figure assignments have shifted slightly depending on when and where you picked up a King Jr. Meal, which is part of why completing a full set has required more than one visit for a lot of collectors.
Where to Find Naruto Burger King Toys
Availability for the Naruto Burger King toys line has varied by location, since not every restaurant received the same quantities or timing for each wave of figures. A few things worth knowing if you’re actively hunting for a specific figure:
- Call ahead to check current stock, since staff can often tell you which figure numbers are currently available without you having to drive over first.
- Visit during off-peak hours, since staff have more time to check the back stock for a specific figure request during slower periods.
- Check multiple locations if you’re chasing a complete set, since inventory doesn’t always match across restaurants in the same city.
- Expect secondary market pricing if a location has fully sold out, since individual figures and complete sets have both shown up on resale sites once the initial run wound down.
Naruto Burger King Toys vs. Other Anime Fast Food Collabs
Burger King isn’t the only chain that’s leaned into anime tie-ins recently, and the comparison is worth making. McDonald’s has run its own anime-themed Happy Meal promotions in the past, generally rotating through a similarly sized figure set. What’s made the Naruto Burger King toys line stand out is the character selection, leaning heavily on fan-favorite characters like Kakashi and Sasuke rather than more obscure side characters, which has kept demand high enough to push individual figures into active resale territory well after the promotional window opened.
My Honest Take on the Burger King Naruto Collab
What surprised me most about this promotion wasn’t that it happened, anime collabs aren’t new to fast food, it’s how quickly the secondary market reacted. Seeing individual figures and full sets listed for resale within the first couple of weeks tells you the demand wasn’t just kids asking their parents for a specific toy, it was adult collectors treating this the same way they’d treat a limited sneaker drop. My one piece of advice if you’re chasing a specific figure: don’t wait. Promotions like this one don’t restock indefinitely, and once a location runs out of a specific number, getting it through official channels gets a lot harder.
Final Thoughts
The Burger King Naruto collab turned out to be one of the more successful licensed toy promotions to run through the King Jr. Meal in recent memory, pulling in both the usual kids meal crowd and a wave of anime collectors who don’t normally show up for Burger King menu promotions at all. If you’re still chasing figures from the Naruto Burger King toys lineup, calling ahead and checking multiple locations remains the most reliable way to track down what’s left, since availability has varied significantly by restaurant and region.